Princess Cruises Becomes First Global Cruise Line to Launch Innovative Agentic Travel Planning App in ChatGPT
Princess Cruises has officially announced the release of its native app within ChatGPT, providing reliable, real-time cruise planning directly on the leading artificial intelligence platform. This step puts the brand at the forefront of LLM-based cruise discovery while keeping travelers directly connected to the company's booking ecosystem.
Commenting on the development, Neena Vicente, Vice President of Digital Commerce and Experience at Princess Cruises, noted: «There is a broader shift in travel discovery as consumers increasingly use generative AI not simply to find information, but to help evaluate choices and plan increasingly complex trips. This launch places Princess at the forefront of agentic commerce in the cruising industry, creating a new entry point into cruise discovery that inspires guests to find the vacation that is right for them».
In turn, Mobi CEO Andrew Bohr emphasized: «Princess has been incredibly forward-thinking in how AI will change the way travelers discover and interact with brands. Being the first global cruise line to directly embed their expertise into an LLM application reflects that vision. The foundation they are laying today will give them a real advantage in the market».
Consultation on any questions
How Princess Cruises Integrates Artificial Intelligence into Cruise Planning
Thanks to the native LLM app, ChatGPT can now connect directly to up-to-date information and services on the official Princess Cruises website. For users, this creates a simple and seamless experience.
By tagging @princesscruises and adding the Princess app to ChatGPT, travelers can use everyday natural language to explore over 330 cruise destinations across 17 ships in the fleet, instantly check prices and availability, and refine their plans within a single conversation.
Using the integrated tool, guests can easily perform the following tasks:
• Find cruises by preferred destination, date, and duration.
• Compare Princess itineraries and ships.
• Explore ports of call, shore excursions, cruisetours, onboard entertainment, and special packages.
• Check current cruise pricing and cabin availability in real time.
• Narrow down choices based on individual vacation preferences.
Examples of user-friendly prompts to use in dialogue with the system:
• «@princesscruises Find me 7-day cruises visiting Santorini in August 2027».
• «@princesscruises Help me plan an Alaska cruise for next summer».
The interactive format allows travelers to naturally evolve their plans. For example, a guest searching for an Alaska cruise can follow up by asking which options visit Glacier Bay National Park, which ships depart from Seattle, or how two similar itineraries differ — all within a single uninterrupted conversation.
For her part, Rosemary DeAragon, Head of Technology & Consumer Industries at OpenAI, noted: «We are building ChatGPT to help people move from discovery to action. The Princess Cruises app brings that experience into the cruise industry, demonstrating how AI platforms and travel brands can work together to make planning more seamless, useful and conversational».
.jpg)
How to Add and Use the Princess Cruises App in ChatGPT
Getting started is simple:
1. Log in to your account or create a free account in OpenAI/ChatGPT.
2. Add the Princess app plug-in:
• On desktop, select "Plugins" on the left sidebar.
• In the mobile app, tap the menu icon in the top left corner, select the gear settings icon at the bottom of the sidebar, and then tap "Browse plugins".
3. Search for Princess Cruises in the search bar.
4. Click the "+" sign to add, install, and connect the company's plug-in.
5. Once connected, open a new chat, enter a prompt, and press Enter (e.g., @princesscruises help me plan a cruise to Japan next spring).
The cruise line noted that while the app will initially be available exclusively through ChatGPT, it intends to expand support to additional compatible AI platforms in the future, depending on platform readiness and technical requirements.
About Princess Cruises
Princess Cruises is The Love Boat, the world's most iconic cruise brand, delivering dream vacations to millions of guests every year in the most sought-after destinations on the largest ships offering elite personalized service and small-ship intimacy. The fleet offers well-appointed staterooms, world-class dining, grand productions, award-winning casinos and entertainment, luxurious spas, and the innovative Princess MedallionClass service experience.
Itineraries span the Caribbean, Alaska, Panama Canal, Europe, South America, Australia/New Zealand, Hawaii, Asia, and World Cruises. A standout highlight is the newest mega-ship Star Princess (launched in October 2025), which alongside its sister ship Sun Princess was named Condé Nast Traveler's Mega-Ship of the Year for two consecutive years. The company is part of Carnival Corporation.
>>>Cruises on Princess Cruises Ships
Consultation on any questions
You can book cruises on our website: